Delicious Gourmet Food for the Business Mind! Two thumbs up!
My friend John Mann co-wrote “The Go-Giver” with Bob Burg. The book is a wonderful parable about the transformation of a sales person (Joe) from a go-getter to a go-giver. This is exactly the kind of message needed today in the business world – or in the world in general as a matter of fact.
Besides the fact that it feels good to give, it actually pays to be generous! This is not a new concept. Napoleon Hill already wrote about this idea in Think and Grow Rich in 1937. In the early 90s Robert Cialdini writes about reciprocation in “Influence” where he actually explains from a psychological and social perspective why giving is rewarding for the Giver as well as for the Receiver. But what John Mann and Bob Burg have done is to create a beautifully compelling story where the “lessons” are being taught – and learned – without any effort, just through the pleasure of reading a moving and uplifting story.
A must read absolutely for anyone somehow involved in sales or marketing – that is everyone!
Learn more about the book here.